There's seldom too much good data. Too often, decisions are made from poor data. YMR is a name that stands for good data - good information that is valuable to important decision makers in all types of industries.

For your organization, YMR can be:

• a stand-alone resource, or
• a partner in concert with your own in-house research department.

Regardless, we act as your partner, focusing on your unique business goals. Our expertise provides you credible, thorough data in a cost-effective way. giving you invaluable insight to make the most of your resources. Ultimately, you'll get the information to discover what your customers and employees really think!

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YMR consists of very talented and experienced professionals to plan and execute your market research.

Led by Steve Ellison, President and Founder, YMR utilizes the expertise of a team steeped in market research know-how.

Working with YMR, you'll get:

• A very "hands-on" approach from Steve and the team
• Direct involvement in various studies and focus groups
• Coordination of Internet-based and telephone surveys
• Execution of direct mail and self-administered surveys
• Secondary techniques including Lifestyle Segmentation and Data Mapping