Through YMR's unique method of organizing research studies and analyzing data, you will get customized, actionable information that gives you confidence about making decisions affecting sales and profits, new product development, customer/employee satisfaction, and service execution.

More than a decade of partnering with clients in a variety of industries to develop market research, YMR possesses a level of precision that gives you solid information without "breaking the bank."

Projects include Internet-based surveys, telephone interviewing, direct mail/self-administered surveys, and focus groups, along with numerous secondary research techniques including Lifestyle Segmentation and Data Mapping.

Studies conducted by YMR include:

• Advertising Effectiveness - how effective is the campaign?
• Advertising Tracking - is awareness of the product/service increasing?
• Concept Testing - which of the concept resonates most with the target market?
• Brand Development - what are the organization's core values that need exploited?
• Community Perception Assessment - what is the image of the organization in the community?
• Customer/Patient Satisfaction and Tracking - are your customers satisfied - why or why not?
• Employee Satisfaction - are they happy and what do they like/dislike?
• New Product/Service Development - what do people want in a product?
• New Product/Service Evaluation - does the product/service meet a need and will it be successful?

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At YMR, we don't just provide research metrics, we also conduct interpretive analyses that turns your data into actionable business intelligence.

In fact, the report we deliver is a blueprint for action.

In a section titled "Bottom Line Findings and Actions" YMR highlights the key points of your study and walks you through recommended actions addressing initial issue(s), new issue(s), and potential solutions ready for implementation.

Reports are segmented into summary and detailed areas, so that various audiences can have their individual needs met. We are never satisfied until you thoroughly understand the research, the implications, and the solutions presented.

A personal presentation of the findings to key managers provides an opportunity to ensure results are thoroughly understood. Further, YMR aides in cultivating the strategic implementation of the action plan based on the results long after the report has been delivered and the presentation is complete.

Utilize the best research methods to get the right information - the first time!

Contact YMR today for more information >