• Quantitative
• Online Surveys - this type of survey is no longer restricted to situations where a client has email addresses. Online panels provide opportunities to get quick feedback on advertising concepts, product ideas, etc.
• Telephone Surveys - still is the most representative of the general population; our telephone bank partner, Conquest Communications, provides superior interviewing services.
• Mail Surveys - though increasingly being replaced by newer technologies, sometimes still appropriate.
• Qualitative
• Focus Groups - most appropriate when in-depth information is necessary to make decisions. Great for allowing the participants to see products, advertisements.
• Personal In-Depth Interviews - allows for even greater detail than a focus group.
• Executive Interviews - in-depth interviews among busy executives.

• Demographic Analysis - links sales, survey, and local markets, it provides a powerful tool for market planning, segmentation, and target marketing.
• Lifestyle Segmentation - allows you to more effectively target marketing activity for new customers by better understanding your current customer base.
• Competitive Analyses - Using public sources to develop data and usable information on competition, competitors, and the market environment.

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